PRESS RELEASE
FOR IMMEDIATE RELEASE Contact: Susie Singer Carter
Email: susie@roar.com
Phone: 310-472-8910
Website: www.roar4ltc.org
ROAR 4 LTC Launches 1st Ever National Walk for Long-Term Care Reform on September 27
A spokesperson for the NEW nonprofit born from the Gold Anthem Award-winning documentary No Country for Old People; a Nursing Home Exposé said the movement is calling for Respect, Oversight, Advocacy, and Reform in long-term care
Los Angeles, CA – June 5, 2026 - ROAR 4 LTC Inc., a national 501(c)(3) nonprofit movement dedicated to long-term care reform, will launch its first National Walk for Long-Term Care Reform on September 27, 2026. The walk will bring together families, caregivers, healthcare professionals, advocates, students, Girl Scouts, and community members across the country to call for transparency, accountability, and meaningful enforcement that improves quality of care and quality of life for people living in long-term care.
ROAR 4 LTC was born from the impact of No Country for Old People, an Anthem Award-winning documentary exposé on the systemic long-term care crisis. The organization uses the power of storytelling to make visible what too often remains hidden: nursing home neglect, abuse, understaffing, lack of oversight, and the devastating consequences for residents and families.
The movement has established September 27 as National Long-Term Care Reform Day, and ROAR will mark the day with public walks and gatherings nationwide. The movement has already gained momentum with leaders and supporters organizing in more than 25 states, with additional communities continuing to join.
“This crisis has been treated for too long as a private family burden,” said Susie Singer Carter, filmmaker, advocate, and co-founder of ROAR 4 LTC. “But long-term care affects all of us. It crosses every community, every generation, every faith tradition, and every political viewpoint.
The goal of this national walk is to bring the crisis into the open and turn private pain into public pressure,” said Susie’s co-founder and co-producer, Rick Mountcastle, a retired federal and state prosecutor whose work was depicted in the Emmy-nominated Hulu miniseries “Dopesick” in which he was portrayed by Peter Sarsgaard. In addition to prosecuting OxyContin maker Purdue Pharma, a significant part of Mr. Mountcastle’s career was spent prosecuting fraud, abuse and neglect, and other crimes in the nursing home industry.
The walk is intended to raise public awareness about the conditions in nursing homes and other long-term care settings, while building community support for meaningful reform. Local events may include walks, public gatherings, resource tables, storytelling, memorial tributes, and partnerships with organizations committed to improving care for older adults and people with disabilities.
ROAR 4 LTC is inviting individuals, families, organizations, universities, healthcare professionals, faith communities, and advocates to participate by walking, volunteering, sponsoring, spreading the word, or helping organize local events.
“This is not just a walk,” Carter added. “It is a national statement that the people living in long-term care are not invisible, their families are not alone, and reform cannot wait.”
For more information, to join a walk, become a sponsor, or help bring ROAR to your community, visit:
www.roar4ltc.org
About ROAR 4 LTC ROAR 4 LTC is a national nonprofit movement dedicated to transforming long-term care through storytelling, education, advocacy, and public action. ROAR stands for Respect, Oversight, Advocacy, and Reform. Born from the impact of the Anthem Award-winning documentary No Country for Old People, ROAR mobilizes families, caregivers, healthcare professionals, students, advocates, and organizations to demand dignity, accountability, transparency, and reform in long-term care.
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